Andre Moore: How an Injured Veteran is Using Kickstarter to Fuel a Dream

It’s not often you get the chance to help someone make their dream happen – and make sure it’s possible for New Mexico to get some of the best ribs ever made. But with the launch today of Andre’s Ribs Kickstarter, you can help a disabled vet fulfill his passion. If you’d like to know more about Andre, his bio is below this video. But even if you can only donate $5, it all helps. And if you can share this with your friends, please do. Let’s support this injured military veteran and make Andre’s Ribs a reality. Let’s help Andre and Watch New Mexico Rise

View Andre’s Ribs Kickstarter

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Andre Moore knows a lot about picking up the pieces of shattered dreams and putting them back together to find a new purpose in life. A disabled Army medic, Moore is a former high school football player who grew up in a two-bedroom house in Deastville, Alabama, with his grandmother, mother, and as one of the oldest of seven siblings. As the oldest brother, Moore learned early on how to cook for his family and discovered a love for baking after learning the secrets of southern baking under the guidance of his grandmother and mother. “One year when my mom was sick, she couldn’t make the red velvet cakes she made every year for her co-workers. So I made them for her. When they all raved and said they were the best cakes she’d ever made, she told them it was me that had made them. I made them every year after that.”

“It wasn’t long after that that I learned I was good at cooking meat,” he recalls. “I was in high school and needed another elective, so I took Home Economics. There was this beef cook off, and I came in second place with this roast beef recipe I got out of a Betty Crocker cookbook.”

For a child who grew up where food was scarce, creating dishes that bring pleasure to his friends is about more than the joy of good-tasting food. “If you eat with people, you got time with somebody that’s more wholehearted than just meeting someone. To give someone food that is quality, that other people can enjoy, too – that’s important.”

It doesn’t take long into a conversation with Moore to realize that behind his slow smile and quiet demeanor lies an inquisitive, intelligent mind, but it wasn’t his intelligence that he thought would be his ticket out of the low income community where he grew up.

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Want to be Successful? Get Over Yourself and Seize the Opportunity

Andre Moore knows what it is to watch a bright future disappear – not once, but twice. Being forced to reinvent himself after thinking he was on the right path to success has helped him learn that seizing the opportunity is worth it, whenever and however that chance comes.

His first devastating heartbreak came early in his life when several letters of intent from major colleges and a promising career in the NFL evaporated into nothing after he was injured during his junior year of high school. The eldest son of several siblings raised by a hard-working single mother, the young Alabama native metamorphosed overnight from a rising star to a young man with an uncertain future. As he watched one door close on his future, he chose to follow his heart and enlisted to serve his country while still in high school, first in the National Guard and then as a medic in the Army. But, once again, this calling was cut short when Andre suffered a debilitating injury the day before his unit shipped out. Devastated, he returned home and contemplated what to do with his life. At the invitation of childhood friends, he moved cross-country to make a new life for himself in Albuquerque, New Mexico, where he quickly earned certification as a dental assistant before enrolling in the University of New Mexico.

 

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My son, Jonathon, became friends with Andre when the two began studying together at the university’s library. Most weekends, Jonathon came home from Andre’s loaded with leftover ribs or chicken. After pilfering his leftovers one afternoon, I asked my son why Andre wasn’t selling his ribs. Despite eating them cold out of the fridge, his ribs tasted incredible. When Andre was invited to attend a Startup Weekend event, he and Jonathon jumped at the opportunity to flesh out the idea of launching a food truck. The team took second place and treated the entire audience to Andre’s ribs, converting many into a solid fan base.

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When Andre recently discovered that one of my good friends, J. Kelly Hoey, was coming for a visit, he created his own opportunity by offering to help out by delivering his ribs for one of our meals. Kelly was flying out from her home in New York City to support our network for women entrepreneurs I’d launched in 2014 with my cofounder Jessica Eaves Mathews. We’d invited Kelly to be a part of our first Women’s Conference, Haute Highlights, as the final keynote speaker as well as serving as a judge that night at our benefit gala, Haute Night Out. Kelly had even volunteered to be the guest speaker to kick off the Teen ABQ Startup Weekend which my younger son was helping organize.

Andre found a way to not only be of help but do so in a way that also put him in the same room with someone with knowledge and connections he wanted to meet. On her last day in Albuquerque, Andre arrived at our door loaded with steaming hot ribs and wings – as well as a long list of questions. While Kelly dined on the meal he’d prepared, she shared advice and answered his questions.

We can learn a lot from Andre. I wonder how many times we let our own fear, laziness, pride, or insecurity get in our way. How often do we succumb to that inner whisper that it’s too scary, that others will discover our lack of knowledge, skill or talent or won’t want to help us – and so instead of acting, we let opportunities slip away simply because we can’t get over ourselves enough to seize the moment?

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I recently attended an event designed to pair out-of-state investors with local entrepreneurs while riding a chair lift at the world-class ski resort in Taos, New Mexico. My husband and I made the drive to support our entrepreneurial community. An avid skier, my husband hit the slopes while I opted to hang out with the non-skiers. After chatting a bit with the group at the ski lodge, I found a quiet spot where I could work. At the end of my table sat a woman who was one of the founders pitching at the event. Out of the corner of my eye, I saw her twice start to stand up before sitting back down. Finally, with a deep breath, she got up and approached an out-of-town investor working nearby. She introduced herself and asked if he would be willing to answer some of her questions.

When she returned to her seat next to me, I smiled. “Way to go,” I said. “Way to take advantage of the opportunity.”

“I had to,” she replied. “These investors are only here today. Right now. This may never happen again, so it is now or never.”

She seized the moment despite the struggle it took to get beyond her own fear of approaching a complete stranger who, on the hierarchy of startups, might have seemed far above her. And because of her action, she left the event richer for the opportunity – including now having a new connection who would likely remember her when she was ready to seek funding for her startup in the future.

The next time you’re presented with an opportunity, don’t hesitate. No one else is going to pave the way for you to reach your dreams, and even when one dream slips away, there are still opportunities to reinvent yourself. Don’t be lackadaisical with your life, and don’t squander precious opportunities. Get over yourself to find courage to seize the opportunity. It is the surest path forward – no matter what you want in life.