Adopt These 3 Traits for a Positive Mindset

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In a mere .40 seconds, Google serves up 79,800,000 results on “how to be a successful entrepreneur”.

That’s a lot of advice.

  • Bold headlines: Build Your A-Team … Pitch Like a Pro … Know Your Competitive Advantage
  • Name dropping : Zuckerberg … Jobs … Sandberg … Omidyar … Wozniak … Corcoran 
  • Videos on sleep habits of successful entrepreneurs … from dropout to billionaire … rocking your pitch
  • Catchy words: unicorn … killer … crushing it

With almost eighty million results to sift through, it is possible to find advice or information on just about anything and everything. But, in reality, the biggest determining factor in achieving success cannot be found on a website, in a book or in advice personally shared from the best of mentors. The ultimate success or failure of an individual has far more to do with their own mindset than any other factor. While there are many traits that contribute to mindset, here are three that, when adopted, lead to a powerful shift in thinking and outcomes when confronted with difficulties.

Gratitude

Gratitude is not an emotion but a mindset that allows for the possibility of good being derived from the worst of circumstances.

cropped-img_3192.pngSir Richard Branson, founder of Virgin Grouppublished a letter earlier this year with advice on how to be happy, and none of his advice had to do with wealth, success or achievements. Instead, it had to do with mindset. “Happiness shouldn’t be a goal, it should be a habit. Take the focus off doing, and start being every day. Be loving, be grateful, be helpful, and be a spectator to your own thoughts.”

By embracing a mindset of gratitude, we allow ourselves to hope when facing defeat and to feel joy in the midst of difficulties. When we are grateful for the good despite the bad that is happening, we are empowered to move forward, to remain tenacious, to summon the energy to struggle on. Gratitude fuels an entrepreneur to persevere, iterate, pivot or close down one venture with the courage to begin again.

Generosity

A mindset of generosity helps maintain the emotional resources and the social goodwill to survive the ups and downs of entrepreneurship.

I first met Alex Wirth, the cofounder of Quorum Analytics, Inc., at the Personal Democracy Forum in New York City earlier this year. I had asked a panel of investors and founders for advice on growing visibility for our civic-focused startup, APPCityLife, which is based in the sparsely populated state of New Mexico. Immediately following the session, Alex sought me out and introduced himself as a fellow New Mexican and offered to provide introductions into his own network where it might be of help.

Alex Wirth, Cofounder, Quorum Analytics, Inc.

Alex Wirth, Cofounder, Quorum Analytics, Inc.

Alex is one of those inspiring individuals who has found success in his own company by embracing a philosophy of generosity. He opted to extend his own network to another startup founder simply because he could and because he knew it would help. Not once has he asked for anything in return, and he has more than made good on the offer he made to me that day.

A mindset of generosity does not mean we operate in a state of naivety. We can be generous by sharing our network while respecting the privacy of those within our own network by gaining prior permission before sending introductions. We can share insight, give advice, and help others while still protecting our own intellectual property. But when we operate from a protective mindset or a scarcity mentality, where we make sure we get ours by keeping it away from others, we not only fail to help where we could make a difference, but we also fail to surround ourselves with others who embrace a mindset of generosity and who could, in turn, support and help us in a time of need. A wide network built on goodwill that we can access in times of difficulty can mean the difference between survival or failure.

Positive Pragmatism

Positive pragmatism is the ability to clearly identify barriers and flaws while maintaining a hopeful environment for exploring creative alternatives.

via Humans of New York: “I work at a tech start-up. We design sailing drones. I was the tech guy but my cofounder quit and moved to Singapore. So I just bought three suits at a Brooks Brothers outlet, and now I’m the CEO.I work at a tech start-up. We design sailing drones. I was the tech guy but my cofounder quit and moved to Singapore. So I just bought three suits at a Brooks Brothers outlet, and now I’m the CEO.”

There is this moment in the experience of every entrepreneur where some devastating setback threatens to derail all progress forward. It is the self-talk, the story that we tell ourselves about that moment which shapes our perceptions, reactions, and ultimately, our decisions. If we’ve learned to frame those moments in a mindset of positive pragmatism, we are far better equipped to endure the extreme lows that are a common occurrence within the startup industry.

A recent post by photographer Brandon Stanton, the creator of the popular blog, Humans of New York, perfectly depicted this attitude of positive pragmatism. A young entrepreneur’s comment about becoming CEO was met with derision by many readers who questioned how the purchase of a suit could turn anyone into a CEO. But the truth is this: when someone leaves a startup, it leaves a hole. Somebody else has to step up and fill the gap – – and it is usually someone who cares a little more, is a little more committed, and who isn’t yet willing to give up no matter how ill-prepared they are to fill that new role. They assess the new challenges created by the loss of that team member and weigh those new challenges against the potential for success with the remaining resources, talent and traction. And little by little, the remaining team often learns new skills and acquires the knowledge to fill the gaps to the startup forward.

While there are a multitude of factors which affect the outcome of a startup such as team, skills, knowledge, and even luck, adopting the right mindset can help an entrepreneur access deeper reservoirs of mental and emotional energy to overcome the difficulties and barriers which, otherwise, might derail the best of teams.

Watch New Mexico Rise: A Conversation with Peter Ambs, CIO, Albuquerque

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Peter Ambs, CIO, City of Albuquerque, NM

How do you implement twenty years’ worth of innovative technology in record time?

Start with a Mayor that has the innovative vision and drive to upgrade years’ worth of obsolete, archaic business systems and processes while simultaneously creating an innovative, entrepreneurial ecosystem that spurs community economic development.

Shortly after taking office, Mayor Richard Berry of the City of Albuquerque, recognized the need to modernize and create efficiencies in how the city works internally and provides services to its citizens. Through his initiatives, Albuquerque became an early innovator of the smart city movement, establishing one of the world’s first open data policies and portals as well as promoting unique purchasing processes which spurred departmental adoption of new technologies and made it easier to collaborate with startups and innovators in civic technology.

I was thrilled when our Albuquerque-based startup, APPCityLife, was invited to collaborate with the city prior to the open data launch. Since then, I’ve had the privilege of seeing those efforts pay off with significant savings to the city, better processes for addressing the needs of citizens, and greater transparency. It has also generated broader community interaction and served as part of the catalyst of change for the city’s entrepreneurial community, resulting in commitments and collaboration with organizations like Living Cities, the Kauffman Foundation, Bloomberg Cities, and Code for America.

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I recently visited with Peter Ambs, the City of Albuquerque’s CIO. He is the visionary behind the overhaul of the city’s IT infrastructure as well as the implementation of innovative initiatives such as creating an open data portal and has been a significant driver in New Mexico’s rise. The challenge to innovate, he says, began from the top.

“In the very beginning of Mayor Berry’s tenure, he made it clear that we were to embark upon a mission of improving and optimizing the inefficient and obsolete business systems that were in place and creating a drag on the organization,” says Ambs.  “We were also to create an atmosphere and culture of innovation that would radically transform the government/citizen relationship – we needed to better connect our citizens to City government.”

Lofty goals are important places to start, but turning goals into completed milestones is no easy task. Ambs describes that process. “To do this, we have put digital processes at the core of how we do business and provide city services. By upgrading and implementing functionality within the City’s business systems, we have been able to digitally streamline the Financial, Human Resources, and Procurement process to fully achieve automated workflow processes,” says Ambs. He says those upgrades are already paying off. “Payroll process times have been cut in half, and the time to compile and publish financial reports has been reduced by months.”

But it wasn’t just about upgrading; it was also about bringing in innovation, says Ambs.

“We performed the process improvements while innovating at the same time.  We needed to radically innovate while optimizing operations.  Again, Mayor Berry was central to this as we stood up the transparency and open data portals to match his vison of openness and accountability in government.  By publishing ‘open data’, we spawned the dawning of ‘civic tech’.  We moved data that had traditionally been stored behind city firewalls and made it available to the public. By making this data available, citizens and civic tech developers can take this data and synthesize it into meaningful information which helps create a smarter and more livable city.”

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I also had the opportunity to hear Amb’s view of our own company’s role in the city’s adoption of civic tech. “APPCityLife was at the forefront of this movement, creating a portfolio of civic apps for Albuquerque.  A good example is ABQ RIDE, which provides real-time bus location and route schedule information and has transformed how our citizens receive information about our public transportation system.” The app also features route-specific filtered push notices for delays, emergencies or route changes and bike route mapping.

The city worked with several early civic tech startups as they explored new avenues of innovation, including See Click Fix, who collaborated with the city to deliver 311 services to citizens via a mobile app. “The ABQ311 app is another example of how we have digitally connected citizens to City services,” says Ambs. “Early on, Mayor Berry told me he wanted an app where he could take a picture of a situation that needed a City service  – like a pot hole or graffiti – and have that ticket entered and assigned to the City Department responsible for remediation.  We now have that app and many more that provide information and access to City services and amenities.”

Ambs’ long-term plan has allowed the city to move quickly.

Says Ambs, “We adopted the attitude of ‘two-speed’ IT, where one IT area focuses on the running of the business, keeping the lights on, and the other area focuses on innovation and disruptive technologies.  By bifurcating IT this way, we have the ability to go fast (innovative) while not jeopardizing the business of running the City.  We also tend to get the buy-in and sponsorship much better when the business owners (the Departments) own and sponsor their innovation projects; IT becomes more of a facilitator.  A good example of this is our Planning Department, running and owning the new application to allow for online permitting, licensing, and business registrations.”

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It was because of the city’s creative approach to innovation projects that our own company was able to build a globally-focused end-to-end mobile platform  for civic app development.  Through apps like ABQ BioPark, which features cool new tech like beacon integration and Roadrunner Food Bank‘s game-changing food finding app, we’ve continued to add civic-focused features. The platform’s rapid prototyping and open source templating features make it possible to quickly and easily integrate mobile and spur innovation to a wider network of cities and govtech companies.

What is most exciting is that Ambs says open data is just the beginning.”We are just now scratching the surface of what open data and innovation can do to create a smarter and more livable city,” he says. “We want to see Albuquerque and its citizens enabled with a raised digital quotient that will sustain innovation such that civic tech companies such as APPCityLife and others can flourish and provide economic mobility to our citizens.”

It’s been a privilege to have been even a small part of the changes happening in Albuquerque. Thanks to the committed efforts of many in our community like Peter Ambs, we’ve made the leap not just into the present but are moving full steam ahead into the future of civic tech. It’s exciting to watch New Mexico rise.

This post also published on What’s APPening® and Huffington Post.
Note: APPCityLife has worked with the City of Albuquerque since 2012.

Civic Tech: Refining the Vision to Focus on Problems that Really Matter

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After spending two days absorbing a wide array of perspectives and ideas presented at the Personal Democracy Forum (PDF) hosted by Civic Hall in New York City, I am more convinced that ever that it is vital for companies like mine which are focused on civic tech to continually push the boundaries of the status quo and find ways to use emerging technologies to disrupt the way we interact with our cities and each other to solve problems that really matter. Sometimes we get so immersed in our own particular flavor of tech and perspective that we fail to notice what else is happening in this rapidly expanding industry, so I was grateful for the opportunity to learn about other innovations and experiences which might provide better insight for our own team.

From the stage at PDF, we learned from Jess Kutch, Cofounder and Co-Director of CoWorker.org, how one individual’s decision to speak up about her employer’s dress code policy led not only to an international movement supporting her efforts but to a groundswell of others who followed in her path in calling out violations and unfair policies of other corporations across globe. Andrés Monroy-Hernández, a researcher at Microsoft Research, how one young South American woman who initially created an account on Twitter so that she could follow pop culture celebrities like Justin Bieber has grown into one of the most influential voices on social media reporting in real time the atrocities and violence of drug cartels. And Emily Jacobi, the Founder and Executive Director of Digital Democracy, demonstrated what happens when we “build with” and not for those in need by sharing how a small community of individuals in Guyana built their own drone to help build visual documentation and mapping as they work to protect their way of life.

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Those are just three of the inspiring stories told about individuals using technology to effect change and drive social change forward. For those of us immersed in civic tech, we can become so focused on the “tech” of civic tech that we lose sight of the civic part of our mission – to innovate technologies which empower others to change for the better their own lives, communities, cities and countries.

I am returning from this year’s PDF with a more focused vision of our own mission to empower others to envision and deploy mobile apps which solve real problems and improve the experience of people in their community. And having heard some of the inspiring work of others has left me even more excited about some of the projects we’re currently bringing to the public that have the potential through the integration of mobile apps, beacons and wearables to not only positively impact the lives of others but disrupt more expensive, prohibitive models used today. We will soon deliver several civic Apple Watch apps supporting civic apps in education, transit, and other civic agencies. But one project we are currently working on has the potential to disrupt how civic agencies address ADA support, not only within mobile but in general.

When Jay Hart, the Director of Parks and Recreation for the City of Rio Rancho, New Mexico, reached out to our team, it was at the suggestion of a colleague who had heard of some of the innovative work we were doing with cities. Hart was facing a cost-prohibitive roadblock on a unique project in his city. We are all quite aware of the prohibitive processes – some with good reason – that must be addressed for any civic project. But imagine the additional challenges you might face when tasked with developing a public park built to include everyone – but specifically designed to provide an interactive, supportive, inclusive experience for individuals with disabilities. It’s not just the layers of red tape, laws and mandates that have to be navigated which create difficulties, but developing such a park requires extensive funding beyond the ordinary civic project in order to meet the long list of accommodations needed. Carving out necessary funds from today’s limited civic budgets is already difficult, but finding sponsors and contributors to build a park with the necessary ADA-enhanced equipment is almost impossible.

But the core team who have worked for several years alongside Hart, including a nonprofit formed specifically to raise funds to defray costs, have managed to pull off the impossible. Agencies, foundations and individuals within the state and nationally have contributed funds, expertise, and equipment to help make their vision a reality – and while the need to raise additional funds to support the park is ongoing, the current funding couldn’t cover the significant cost of needed braille signs (an incredible $50K each) to support the visually impaired within the park.

imageWhen Hart reached out to our team, it was with the hope that we might have an affordable solution. After gaining a better understanding of the needs within the park, our design team proposed an unconventional solution providing the needed ADA support at a fraction of the cost.

By deploying all-weather beacons throughout the park and integrating the beacons with a unique smart phone app as well as an Apple Watch app, our mobile platform will make it possible for the park to deliver interactive, auditory and haptic alerts and instructions to park visitors. Beyond cost savings, this innovation in tech will also change the way individuals with visual impairments interact with their environment. Instead of standing and reading braille on an immobile sign, a moving person will be able to receive a warning when entering a high activity area of the park as well as instructions for navigating the area safely. Other in-app features include infographics and videos for properly using the park’s specialized equipment, in-app reservations for parties, schedules for special events, and general park information. Most exciting of all, once developed, our platform will make it possible to easily duplicate this fully developed solution for similar needs elsewhere.

While there is still a significant need to push forward initiatives to provide reliable internet and cellular access to citizens everywhere, a new report indicates that 2014 saw 4.9 Billion smart phone subscribers, and it is projected that globally, 90% of those 5 years of age and older will own a smart phone by 2020. It is reasonable to expect that wearables will follow a similar path of adoption. So, while some may see the new Apple Watch as a bit frivolous, I don’t agree at all. When compared to the prohibitive costs of many current solutions for ADA requirements and enhancements, the adoption of smart phones and wearables as civic tech greatly reduces current costs while improving independence and individualized access to civic services. Civic tech is just getting started, and it’s exciting to imagine where we might be by the time next year’s Personal Democracy Forum rolls around.

How Urban Tech is Disruptive Government Procurement

(originally published on What’s APPening)
IMG_6565I spent the past few days with our COO at the Smart City Startups Festival in Miami, Florida, interacting with some of today’s most visionary, innovative urban tech startup founders who are disrupting almost every facet of the urban landscape. All of the startups showcased at the summit have the potential of changing the future of our cities. Some are implementing solutions which are quite ingenious in their simplicity, like Loveland Technologies, which makes ownership of land parcels transparent (and raised funds through creative sales of inches of Detroit land parcels through “inchvestors”, and Vizalytics, which filters through the cacophony of data to help small businesses quickly understand what policies, work orders, or inspections will directly affect their business. Other showcased teams are immersed in big ideas like those of, BRCK, whose rugged tech is bringing internet access to remote regions of the globe. It was an incredible honor to have the opportunity to demonstrate how our own company, APPCityLife, is helping deliver powerful mobile apps in cities which can change the way people interact with their city, from being able to get to a job on time by using a real-time tracking app for transit to finding out about distributions of fresh fruits and vegetables at a local food bank.

IMG_3988But the invention of cool urban tech doesn’t mean it’s going to be available to you, the citizen, any time soon. One of the biggest barriers to getting this tech into the real world remains the challenge of navigating archaic government procurement policies. If you think waiting in the customer service line of a Department of Motor Vehicles is a practice in frustration, try pushing a single contract through almost any city government. But there is good news. Because the clamor for better tech is now coming from within and without government agencies, some civic leaders, organizations and entrepreneurs are exploring alternative paths to engage with urban tech startups.

Nonprofits like the Knight Foundation, the Ewing Marion Kauffman Foundation, Living Cities, Bloomberg PhilanthropiesNew Cities Foundation as well as many others funding programs aimed at disrupting solutions for select issues such as education, entrepreneurship and economic development. In addition, organizations like Code for America have also helped to disrupt through advocacy, by forming brigades of volunteers within communities to address local issues, and by deploying carefully selected fellows into select cities each year to address a particular need. Other organizations, like Citymart, are focused on disrupting the procurement process itself. With several successes under their belt within the European community, the Barcelona-based company has opened an office in New York City’s Civic Hall and signed on several initial cities to participate in a series of challenges which invite innovative urban tech startups to submit solutions with the chance to move forward with a larger contract should an initial pilot prove successful.

Made with Repix (http://repix.it)

And then there are the city administrators who are choosing to disrupt the way they work with urban tech startups. One nugget of advice often shared by government administrators is for startups to work for free. I have to admit that the advice that startup founders should work for cities for free can be a bit disconcerting, if only because it is almost always given by someone who not only stands to benefit from free tech but is certainly not working for their own government agency for free. While this model does have its benefits, there are also drawbacks that must be taken into account. When a startup is delivering a service for free, they are far more likely to run out of cash and leave a government agency adrift with a non-working technology – and no one to hold accountable. Additionally, entering the market with a free model may help startups determine the willingness to use a technology, but that is not the same a willingness to pay for that same technology. When founders give away services to any customer, government or otherwise, it is very difficult to begin charging at some later date. We’ve seen this free-first model pay off in very big ways, but it takes setting up clear boundaries ahead of time as to what parts of service will be free, how long the free model will last, what next steps will be possible if initial free phase is a success, etc. When a free-first model can prove a startup’s ability to deliver and the city’s ability to save money or deliver services better, it can be an excellent opportunity to get a foot in the door and disrupt the status-quo. But when it is not set up with clear expectations and end dates, it can eat a startup’s budget with nothing to show for it.

Here are a few additional ways we’ve found to be successful in disrupting current procurement policies to get new urban tech into the hands of the people who need it. When startups devise business models which generate revenue from sources outside of government, it becomes a win-win for everyone around. In addition, proving future savings to a government agency can be a good way for urban tech founders to gain early customers. If new tech will streamline processes, improve efficiencies, or encourage citizens to embrace more affordable options – and if the startup can track the data needed to prove those cost savings, every sale after the initial pilot will be easier. And lastly, when founders take the time to understand the problems a city department is facing – what their biggest headache is within a specific task or as an agency – and when a startup can show that their tech will solve that problem, founders can gain the buy-in and willingness from the government to find money or babysit a contract through procurement processes to gain access to that pain-reliving solution.

Of course, the bigger issue is the procurement policies themselves. Most have not kept up with emerging civic tech. But we cannot afford to wait for politicians and legislators hash out the nuance of new policies. Working at the slow pace of policy change is not an acceptable solution for anyone. Until better procedures manage to gain enough votes to become law, those of us within the urban tech community must continue to disrupt not only the way cities interact with the people who live there but the way cities work with urban tech startups. As a society, we cannot wait for legislators to get up to speed and pass laws that make sense for this new world of smart cities – there is too much at stake. When we have the power to lift entire communities out of poverty by delivering better city services like reliable transit or helping deliver needed supports like food-finding apps to food banks, there is a moral imperative to find new ways to foster urban tech startups and deliver the successful solutions throughout the world.

3 Ways Branded Mobile Apps Help Cities

My latest post to our official APPCityLife blog, talking about what we’ve learned from our civic clients on how official, branded apps can help cities.

APPCityLife: What's APPening®

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As initiatives go, Open Data is still in its infancy, with most early-adopters only two or three years out from the release of their first data sets. As the CEO of APPCityLife, a civic tech company supporting the delivery of those data sets into useful civic mobile apps and tools, I’ve had the privilege of being a part of the Open Data movement from those early days and have learned a bit about what has worked well for some of our early clients. Here are three reasons I believe that every city with an open data initiative should be producing and supporting official mobile apps from some of their own open data feeds.

High Quality Open Data

ABQride1One of our earliest open data projects was through a public/private partnership with the City of Albuquerque. As an early adopter, a major concern of the city’s administration was ensuring the open data produced would be consumable and…

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Why We Must Change Our View of Who Belongs in Tech

I probably need to get a few things out of the way first:

I am creative – not artistic by a long shot, but most certainly far more creative than tech.
I love words – the nuance of emotion, the ability to convince, rally or even stir up simply by the choice of words.
I like to think big picture, to visualize the intricate web of interactions, choices, and steps required to get there.
I like people, and I like learning who they really are and what makes them tick.
I like to understand the motives behind a problem, because that’s where the interesting challenge lies.
I am passionate about leaving a positive mark in the world, about using talent to do good, to help others.
I have never seen myself as good at math.
Ask me to add two numbers in my head, and I freeze, my mind goes blank.
Ask me to estimate the bill of all the items in my shopping cart, including tax, and I can give you a fairly close ballpark without blinking.

photo-4This, if you got to know me, is just a tiny part of the fabric that makes up who I am, and it is precisely because I came into the world of tech through the back door, without the usual traits or talents that are suitable for technology-driven careers, that I am so passionate about helping to change who we, as a society, see as belonging to the tech world.

It matters who we, as a society, see as a good match for tech, because it affects not only how we see ourselves and how we talk to our children, but it brings diversity of backgrounds, talents and thinking styles to the problems we are solving via tech. When we make tech accessible – remove the steep learning curve and long list of prerequisites –  through tools that empower those on the edge of tech to dive in and get their hands dirty, to build stuff that matters, we change who is allowed to participate in the dialogue driving the entire industry.

Girls are often like me. They don’t see themselves as good at math, whether it’s true or not. For the women who do enter the world of tech, few reach the top levels of leadership. Far too often, instead of pushing against the system, women exit and find different ways to contribute that aren’t so emotionally draining and where the possibility of moving up the ladder is more attainable.

But it isn’t just girls. Many races and groups are under-represented as well. Because of limited access to tech and tech-oriented classes, children growing up in poverty-stricken areas enter the tech world at a far lower ratio than their peers.

This weekend, I, along with my amazing team at APPCityLife, are spending our weekend trying to change the perception of who is qualified to use tech and who is capable of helping solve problems through tech. It’s one small step, but it’s a powerful step in the right direction. We met several weeks ago with the team at the Santa Clara Valley Transportation Authority (VTA) tasked organizing this weekend’s Hack My Ride: VTA’s Transportation Idea Jam, a two-day event to generate ideas and solutions that can best improve the South Bay’s transit experience. I am proud that our company is a sponsor of the event, and that our participation will be in helping individuals who want to get hands-on with their solutions and who want to do so through our mobile platform. Up until now, we’ve used our platform only in-house. But if it is non-developer friendly enough for me, a non-techie, to build apps, then it just seemed like the right thing to do, the best next step for our company, to open our platform to others who might want to see their own ideas come to life, whether they had the right technical training or not.

imageNow I am certainly not proposing that this one platform is the be-all, end-all solution for making tech more accessible to under-represented groups. But I do believe that if each of us who believe that what we’ve created can solve a piece of the puzzle, then by working together, we can create stepping stones for more and more individuals to participate hands-on in the world of tech and help change the solutions that are possible simply through the wider diversity of experience and talent of those sitting at the table.

As I said, I like to think big picture, but I also know it takes one tiny brush stroke at a time to get there. We start painting a new canvas this weekend, and I cannot wait to see the outcome.

 

 

Why We Must Help Bridge the Gap For Women In Tech

I remember you; you’re the one we used to bet when you’d fail.

The comment came from a former writer who, like me, had been a contributor for one of New Mexico’s most prestigious publications, The Albuquerque Tribune, a Pulitzer Prize-winning newspaper which closed its doors in 2008 – only a year before I made the shift from well-known local writer to founder of a tech corporation. And not founder of just any tech company – I launched APPCityLife as a company tasked with forging a path in the brand new industry of mobile.

March, 2010 - in San Francisco to attend MobileBeat 2010, where APPCityLife was named one of the 20 Hottest Startups. I was the only woman in the pitch contest - the first time I realized the immense gender gap I was facing.

March, 2010 – in San Francisco to attend MobileBeat 2010, where APPCityLife was named one of the 20 Hottest Startups. I was the only woman in the pitch contest – the first time I realized the immense gender gap I was facing.

While I may understand why he, like many other former colleagues, believed a quick demise was eminent for a woman taking the leap from writer to tech startup founder, the discovery that they actually took bets on how long it would take me to fail was a bit of a shock. For me, the decision wasn’t any bigger leap than the one I’d already taken from stay at home mom to writer. I haven’t ever waited to be qualified to do something that I wanted or needed to do – not ever. I applied for my first real job the same day the state of Ohio deemed me legally old enough to earn a paycheck – and I got hired from the first store I walked into despite having no previous experience in retail. At sixteen years old, I’d already been babysitting for six years and selling and delivering newspapers (sometimes two routes) for eight years. Yes, eight years. I started selling Grit Magazine door to door to earn extra money when most kids my age were busy playing kick ball or riding bikes. I wasn’t afraid of stretching skills or work, and that was the only qualification necessary to learn the rest that was needed.

Over the past five years as we’ve grown APPCityLife into the civic tech platform it is today, I’ve wondered how many other women would embrace tech if they believed it possible to do so. Tech is so much more than being a full-fledged developer, scientist or engineer, and one of our goals has been to empower individuals on the fringe of tech to not just join the community but change the conversation by being part of it.

The Civic Entrepreneur Bootcamp with 40% Women Participants

The Civic Entrepreneur Bootcamp with 40% Women Participants

We recently hosted our first Mobile App Bootcamp, opening up our platform to the public for the first time. I was overcome with emotion as I looked out across the room of participants and realized that almost half of the room were women. Many, like me, possessed passion, vision, and innovative ideas but hadn’t taken the path of formal education in a STEM degree. And in that moment I realized the true, equalizing power of what we’d spent five years building at APPCityLife – our blend of civic tech and user-friendly access is a gateway for women as well as other under-represented groups to not only embrace but become active, contributing participants in tech.

Our bootcamp is the beginning of a new initiative we are spearheading at APPCityLife – a push to bring access to our platform to individuals and groups all around the world who already have the creativity, ideas and passion to envision valuable solutions to civic challenges within their own community. In fact, our second event is already lined up, and we’ll be opening our platform to participants at a hackathon in Silicon Valley aimed at solving transportation challenges for the region. If all that is needed to is access to a user-friendly platform which bridges the current gap between the non-tech and highly skilled developers, we can make that happen, and that is so exciting to me.

Screenshot 2014-10-09 07.53.48News broke yesterday of Laura Arrillaga-Andreessen and Marc Andreessen donating $500,000 to Girls Who Code, Code2040 and Hack the Hood, all nonprofits focused on bringing new opportunities in tech to women and black and Latino people. And while I admit to being sensitive to the subject after being on the front lines for the past five years, I found it ironic that the top search results for articles about the Andreessen’s donation all focused on Marc, many failing to even mention his wife’s involvement. In fact, the first result to include her name was penned by a woman journalist.

APPCityLife Founder / CEO pitching at the Deal Stream Summit, one of three women to pitch among ten high potential tech startups in New Mexico.

APPCityLife Founder / CEO pitching at the Deal Stream Summit, one of three women to pitch among ten high potential tech startups in New Mexico.

Our team was one of ten companies invited to pitch on October 7, 2014, at the Deal Stream Summit which brought together investors from New Mexico and the region. When I pitched with the group last year, I was the only woman. This year, there were three women presenters – a significant increase. In fact, one woman pitched on stage after having less than 24 hours to polish her presentation after her business partner landed in the hospital with a heart attack. She represented well, especially given the limited time to prepare. But since the event, not one news story published to date has covered or even named a single woman who participated in the event, although one online piece did at least post a photo. And of the women investors present at the event – not a single one was mentioned or included either. Please know that this is not about women wanting special treatment or not celebrating the successes of male colleagues, I do. This is about voicing concern over the insidious gender bias that is still happening today, where the men are taken more seriously, given more credence by the press.

Some days it gets wearying to face the additional challenges it takes for a woman to make it in the world of tech, but on days when it feels like that to me, I pull out the photo of all of the women that attended our first bootcamp. I remind myself how lucky I am to have not only a supportive, proactive spouse and cofounder but two other male cofounders who have all put their faith in a woman CEO and are giving everything they have to help change the possibilities for other women and under-represented groups by building a platform which will deliver access to tech and help bridge the gap. It’s impossible to stay discouraged for long with that much support and when that kind of promise lies ahead. If all it takes is stretching skills, hard work, and the courage to not play by the rules of the boys’ club, whether we’re men or women – we can all do that.

Originally published in Huffington Post.