7 Women Who Inspire Us to Set Audacious Goals

At the beginning of each year, I set professional goals that I share with none else, mainly to allow myself the freedom of audacity. I aim high, setting my stretch goals so far outside of what looks possible that I get a little scared just thinking about them. Much to my surprise, I’ve reached more of those stretch goals than I ever accomplished when I kept within modest, safe boundaries.

When we stretch ourselves outside of our own confidence, when we are willing to live on the edge of our ability, there is an energy, a drive that isn’t present within the confines of a safe life. And using personal achievements as a catalyst to create opportunity for others is just as important. Fulfillment does not lie within the fountain of provision and safety; it lies in the joy of daring to believe in the impossible and risking everything to make it so – and then carrying others forward as a result of our own journey.

Finding role models who exhibit proof that it is possible to build illustrious careers while carrying others forward has helped me broaden my perspective. Some are dear friends and mentors while others simply inspire me by how they are choosing to spend their lives. Here are a few of the women who inspire me to believe that within each of us lies the potential to be bolder, to think bigger, and to let go of security to create, solve, and give back to something that matters.

Laura Arrillaga-Andreessen

LAA-Headshot-Giving-2.0-e1437699555771 Laura Arrillaga-Andreessen inspires me because she has chosen to use her life’s achievements for the betterment of others. Upon reaching what others might have seen as the pinnacle of success in the academic world, she was only getting started. She has used her successes with its resulting honors and broader network as assets to empower others through her visionary philanthropic organization, LAAF. In addition to fueling worthy social impact organizations, LAAF embraces scalable, open-source tech that can teach others how to more effectively impact society through their own philanthropic efforts. She reminds me that women should not fear success or the trajectory into the public eye, because it is a powerful platform that can serve as a catalyst for the changes that women want to see in the world.

Gabriela Dow

Gabriela Dow SC Headshot CroppedGabriela Dow, a native of Guadalajara, Mexico, has already achieved success as a journalist, serving at two CNN bureaus as well as CBS, and in multiple roles in the White House and Washington D.C., including public liaison in the White House. She is a serial entrepreneur who has been named one of the top nine people to watch in San Diego, California, where she is currently raising her family with her husband while also serving multiple roles in the community and running a consulting company serving government agencies. But it is not her successful career that inspires me, although it is quite impressive. It is her grounded, pragmatic view of life. Born into wealth in Mexico, she understands clearly the perks and clout that money can buy – and the constraints that living a protected life creates. Despite being thrown into poverty when her mother and siblings started over in the United States, she views that time in her life as being given “the opportunity to fail”. She is a role model for anyone who believes that someone else’s wealth and provision are an acceptable trade off to never fulfilling one’s own goals.

Anne-Marie Slaughter

iXwSMk4UFor the past two years, Anne-Marie Slaughter has headed up the think tank and civic enterprise, New America, while also serving as Professor Amerita of Politics and International Affairs at Princeton University. She was the first woman to serve as Director of Policy Planning for the United States Department of State, receiving the Secretary’s Distinguished Service Award and meritorious service awards from USAID and the Supreme Allied Commander for Europe for her work. She’s also served previously as the Dean of Princeton’s Woodrow Wilson School of Public and International Affair, written or edited six books and over 100 scholarly articles and has accumulated a large collection of awards and accolades. She has done all of this in the midst of raising two sons with her husband, who is also a professor. Anne-Marie inspires me because of her voice and how she chooses to use it. She can speak intelligently and with conviction on a broad range of regarding policy, government, and civic innovation but also chooses to use her voice to point out the biases and challenges faced by men who opt to be the primary parent in a relationship. She advocates for change, not through strident, provocative or angry tirades but by sharing compelling research and personal anecdotes to articulate her point of view. Anne-Marie reminds me that I can speak up, hold strong opinions and do so without creating needless strife if I speak from a place of authority and respect to others.

Carrie Hammer

Carrie Hammer-HEADSHOTI have long lived under the belief that if I am thinking something nice about someone else, that whenever possible, they should be aware of the positive thoughts going their way. This mindset recently resulted in my meeting Carrie Hammer while attending a women’s leadership forum in New York City when I approached a gracious young woman to tell her how stunning she looked in the dress she was wearing. A talented designer who is a graduate of Parsons Paris School of Art and Design as well as the Tory Burch Foundation Goldman Sachs 10,000 Small Businesses Program, Carrie is taking the world by storm since her “Role Models Not Runway Models” fashion show in New York City in 2014 which featured the first ever model who modeled the runway in a wheelchair. She has already appeared on prestigious lists such as the Forbes 30 Under 30 and 15 Women Entrepreneurs to Watch in 2015. Carrie is an inspiration, because she is proving that it is possible to combine talent, drive and a mission to create one’s one mark within a highly competitive industry.

Joanne Wilson

150408122429-dreamit-athena-joanne-wilson-780x439Joanne Wilson is an inspiration to me on so many levels. I first discovered her through her blog, Gotham Gal, where she shares insights about her life in New York or about the places she visits, about parenting or recipes she’s recently enjoyed, and about the companies she invests in and the women entrepreneurs that she meets who inspire her. She is an indefatigable advocate for women, putting her own money behind the businesses that resonate with her own values – and racking up an enviable success ratio as an angel investor. She is also the vision behind the Women Entrepreneurs Festival, held each year in New York City and bringing together 300 attendees for a day focused on the challenges and success faced by women entrepreneurs at every stage of business. It was her festival that helped me build a network of support outside of my own city, and it was the panelists curated for the days’ sessions that often helped me resolve the challenges I was facing in my business. But she inspires because of her willingness to be accessible. Yes, she protects her time as we all must. But more than once when I needed advice about the terms of an investment offer or how to find investors while working to close my own round, she made introductions to people within her network that she thought would be a good fit. She gave me feedback on my pitch deck. And she gave me honest, raw advice. She didn’t have to do any of that; she didn’t know me from Adam. But she did, and it helped me take steps of courage while armed with knowledge. She reminds me of the importance of being willing to help others when and where we can and to remain as accessible as possible no matter how demanding life becomes.

J. Kelly Hoey

photo-3Forbes has described Kelly Hoey as one of five women changing the world of VC for women. She’s also been called one of the 100 most influential women – and one of the 25 smartest women – on Twitter. When I first met Kelly, I was completely unaware of the massive amount to accolades, awards and prestigious lists already in her arsenal. We met for a cup of coffee, and if I add in the cost of the plane ticket to New York City, it was a rather expensive cup of coffee, even by gourmet coffee standards. But it was the best investment in a cup of coffee I ever made. Through our conversation that day, I not only gained an invaluable advisor and mentor, but a dear friend who is willing to tell me the hard truths, because she understands that friends tell each other what they’re doing wrong as well as building up courage and confidence through praising what is being done right. Kelly walked away from a thriving law career to become an angel investor and went on to help found an accelerator for women in mobile. She is a highly respected strategist, columnist, author, and a consummate networker. But my inspiration from her comes from the wisdom of how and when she uses her influence and voice. She is outspoken and is not at all afraid to call someone out when she believes it is merited. But she chooses when and how to use that voice, and by doing so, is taken seriously when she does. She reminds me that a voice and platform become so much more powerful and useful when we choose when and how to effectively convey our values.

Minerva Tantoco

Minerva TantocoMinerva-Tantoco started coding in the ’80’s as a pre-med student, where she used a mainframe to run statistics for a psychology class and later studied programming. She holds four patents, has directed tech for UBS, Merrill Lynch, Fannie May and Palm, and she currently serves at CTO for New York City. An incredibly savvy, brilliant woman, Minerva inspires me because she chooses to champion other women, bringing a strong, positive voice and role model for young women both in her own city and across the world. Our company participated in this year’s NYC Big Apps competition, supporting a group of young teenage women who were part of the YWCA NYC Geek Girls Club, and it was not lost on me that Minerva cheered those young women on when they were pitching their mobile app ideas to adults who were much older and more powerful; she bolstered their courage and gave them confidence by using her voice on social media to cheer them on. If you follow her on Twitter, you’ll soon discover that interspersed with posts addressing cutting edge tech, she shares kudos to everyone from young women in STEM program to women serving in leadership positions. She reminds me that is it vital that we use our position and our reach to lift others up, to use our successes to encourage young women to be brave and bold in their own choices, to not fear failure or to believe that failure is anything other than a roadblock to be circumvented on the way to a goal.

The Hidden Cost of Quitting

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We’ve all heard some version of the saying that begins “when the going gets tough…” But the reality is that when things get difficult, even the tough find it very tempting to look for reasons to give up. And to be fair, quitting can be the right decision – but the hidden costs of that choice mislead us into thinking that the relief of giving up is worth the disappointment of not finishing.

When we come upon a massive barrier to accomplishing a goal, the level of desire to gain whatever we see as the ultimate reward is directly related to the price we are willing to pay to overcome the barrier.

If our goal is to earn a specific degree in college, it isn’t the degree itself that keeps us going through the difficult classes or enormous financial costs – it’s the ultimate reward of a coveted lifestyle or opportunity to work within a specific field that forces us to dig deep in the difficult moments where quitting seems to be so much easier than continuing. The degree is just a piece of paper; it’s what that piece of paper makes possible that we see as the ultimate reward.

If we’ve chosen to become an entrepreneur, it is rarely the job itself that we see as the big reward; it is seeing our idea becoming a reality, our solution to a problem put into action that fuels us to give up so much to see that vision through to fruition.

But, whatever the goal, when things get difficult, we begin weighing the cost in front of us with the value of that ultimate reward. We start to doubt whether we are actually capable of finishing the goal, whether we’d really like the results of finishing, and we begin to think of ways to lessen the goal to something that wouldn’t take nearly as deep a toll on us financially, physically, emotionally or mentally. We allow ourselves to rationalize why quitting would be better. We would have more time again. We wouldn’t be so broke, because we could do something easier to make money right away. We would have more time to pursue a hobby. We could put all of our energy into a new interest that looks easier to do and like a lot more fun that what we’re trying to accomplish now. The reasons, really, are limitless.

Quitting brings instant relief. The pressure is off. The fear of failing is over since quitting isn’t the same as failing (or so we tell ourselves). And the temporary disappointment we feel and that others may express will pass. Besides, it’s not their life, it’s ours, so if we’re ok with the decision, everyone else can just get on board or keep it to themselves. Ah, yes, it is so alluring to quit.

But what we don’t take into consideration nearly often enough is the hidden costs of quitting. That temporary disappointment we feel in ourselves? It’s not temporary. It’s permeates every facet of our psyche and has a powerful effect on our future decisions. When we find a new goal for ourselves, we begin that goal with the knowledge that we might quit without reaching it. It makes it harder to begin again and easier to quit the next time. When we measure ourselves up against our competition, we secretly believe that we may not go as far as they will, because we might quit when they’re still committed and willing to pay a higher cost to get to success. We start making smaller choices, safer decisions, and we start seeing ourselves as less-than.

Sometimes we will fail. But the long term cost of failing isn’t nearly as devastating if we’ve given everything we could to try to achieve our goal as it is when failure comes by quitting. And, yes, sometimes the right decision is to quit. Sometimes the price is too high. Sometimes we weren’t realistic when we set out to achieve some goal. Sometimes the timing just isn’t right. Sometimes a need arises that supersedes our desire to accomplish a goal. And when that is truly the case, the challenge will come in reminding ourselves of the actual facts of why we quit when we begin to doubt our ability to see something through to the end. In those instances, we must remember that sometimes the sacrifice of giving up is the right price to pay to meet a higher need.

But far too often we tell ourselves we’re quitting to meet a higher need when the reality is that the cost of continuing just looks far too expensive. It gets harder before it gets easier. It looks more impossible right before the solution becomes clear. And we will never, ever know the incredible joy and satisfaction of success if we quit when we’re on the dark side of difficulty.

The next time you’re tempted to give up on a goal, ask yourself if it is worth living with that choice the rest of your life. Ask if the future regret will be worth the relief now. Your answer may surprise you, and it may be the fuel you need to push through when the going gets tough.