Jessica Eaves Mathews
Of all the individuals, organizations and companies inspiring us to watch New Mexico rise, Jessica Eaves Mathews – who actually coined the phrase and hashtag #watchNMrise – is right up at the top.
I first met Jessica at the Santa Fe Business Incubator for the launch of New Mexico’s first Startup Weekend. It was a Friday night, and I’d driven up to Santa Fe with my husband, Lawrence, who is a cofounder and COO in our company, APPCityLife. While he planned to spend the entire weekend at the event as a technical coach, I’d come up just for Friday’s kick off since I would be serving as one of the judges of the final presentations at the end of the event. Jessica was a keynote speaker, and as we chatted for a few moments until it was time for her to share a few words of inspiration with the participants, I knew immediately that Jessica was a force to be reckoned with.
At the time, I had no idea just how much Jessica had already accomplished. A native New Mexican, she left the state after graduating from UNM to practice law in the then sleepy town of Seattle. She spent several years working for major law firms in the midst of the major economic boom in the city as Microsoft expanded into a powerful corporation, starting her family and launching her first private law firm while still in Washington. She served as lead counsel for Paul Allen, the cofounder of Microsoft.
But her love for her home state and a desire to raise her daughter nearer to family resulted in a move back to New Mexico a few years ago, bringing with her a valuable high level business acumen which she has used to launch several startups including Grace and Game, a golfing clothing line for women (she has designed all of the clothing herself – you can find a few of her creations locally at Runway Apparel) and Untoxicating Beauty, an online cosmetics company highlighting organic lines developed by women entrepreneurs. Jessica was named by Albuquerque Business First as the Top CEO of 2013 for her innovative and lucrative approach to building a virtual law firm, Leverage Legal Group. Despite running multiple companies and, until recently, homeschooling her daughter, Jessica still finds time to volunteer for several nonprofits as well as donating hundreds of hours of her own time providing legal advice, services, and mentoring for entrepreneurs in New Mexico. She is also the best-selling author of Wonder Women: How Western Women Will Save The World and a highly sought-after keynote speaker.
After our first meeting, I knew I wanted to know more about Jessica. We met for lunch and even before the entree arrived, she and I both knew that we wanted to work together to help other women entrepreneurs in our state. By the time the check arrived, we had a verbal agreement in place to launch a business together. Within 24 hours, we had a name (Hautepreneurs), our LLC in place and a trademark filed. It has been, by far, one of the best decisions I’ve made. Our monthly design thinking sessions with several successful women entrepreneurs have inspired all of our members to think bigger, including myself as I continue to grow APPCityLife towards a global expansion. Hautepreneurs has flown in national experts to allow local entrepreneurs access to high level training not readily available within our state. And on December 11, 2014, we’ll host our first Haute Honors Awards Breakfast honoring women in New Mexico who are outstanding as entrepreneurs, leaders and innovators.
As is often the case with Jessica, her compassion – and passion – drives her and those around her to expand upon ideas to embrace higher causes to help others. Jessica came to me a few months ago proposing that we consider taking on a far bigger mission than when we launched Hautepreneurs. Long aware of the poverty and difficult living situations affecting many women in New Mexico – as well as the additional challenges women of any background face to launch successful business – she saw a way to empower the women who needed it the most. Because of her vision, HauteHopes was born, a scholarship fund focused on helping underprivileged women gain financial independence through a strategic blend of goal-based scholarship funding paired with mentoring from successful entrepreneurs and business owners within the state. She has completely immersed herself in the immense work needed to launch something this ambitious, including planning Haute Night Out, a black-tie gala fundraiser slated for February 21, 2015. She has even already gained support from companies like Tesla, who has committed to running a test-drive station featuring several of their high end electric vehicles during the gala.
And, just in case you might think she is all work and no play, Jessica is also an avid golfer, accomplished horsewoman and dressage competitor. She owns several of her own horses on her farm in Corrales. This past summer, when she heard of a horse hundreds of miles away that was being sold after surviving a series of bad situations, she hooked up her horse trailer and drove almost twenty-four hours straight to rescue the horse. She brought the horse home and worked patiently with the horse for months before the newest addition to her family was ready for her to take to its first show. It is this kind of compassion, this kind of belief in the goodness and gifts in others – and her willingness to expend her own efforts and time to bring that promise to reality that makes Jessica such a vital part of what will allow the world to watch New Mexico rise.