Handing Out Awards to Women: How it Fosters Success

hautehonorscheckin (1)This past Thursday morning a sold-out crowd gathered inside of Albuquerque’s Balloon Museum at 7 a.m., not for an early morning hot air balloon launch, but to celebrate fifty nominees and honor the finalists and winners. The nominees – mostly women, but some men – were being recognized for their contributions as humanitarians, leaders, innovators, entrepreneurs, and as advocates for women. While some of the Haute Honors 2015 nominees were well-known, for many others, it was the first time anyone beyond a select few were learning about their accomplishments and contributions.

Hautepreneurs’ Strategic Plan

The annual breakfast awards banquet and shop local event, which also provides free booth space to twenty women-founded businesses to offer attendees local options for holiday shopping, is the final event which culminates a yearlong agenda of events, workshops and classes through Hautepreneurs, an organization which I cofounded in 2013 along with Jessica Eaves Mathews, who is a national speaker and author, successful serial entrepreneur and personal coach through her Brave Wings program. With the help of our dynamic board of directors, who are all successful women entrepreneurs and community leaders, we are executing on a bold, strategic plan to create a sustainable framework built on a strong support network, targeted training and peer mentoring in order to increase the ratio of women entrepreneurs and leaders achieving high level goals and running successful companies.

Public Recognition

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Why does Hautepreneurs’ strategy include an awards event? Because it turns out that women, as a collective gender, aren’t all that good about bragging up their own accomplishments. This results in a dearth of visible examples of success to serve as inspiration and validation for other women beginning their journey or struggling to overcome barriers. By creating an environment that celebrates the accomplishments of women from a wide variety of industries and at varying stages of their journey, we create an atmosphere that encourages women to lift each other up, to share their own accomplishments, and to believe it is possible to achieve high levels of success.

Training, Mentoring, and Access to Capital

In addition to our awards program which fosters a mindset of celebrating accomplishments and our annual national women’s leadership conference, which teaches women the value of learning from successful peers, our Hautepreneurs strategy also includes Design Councils, which provides ongoing privacy-protected peer mentoring and weekly free office hours to provide one-time mentor sessions with those seeking help within the community. More focused programs address training for successful crowdfunding campaigns, access to peer-based micro lending in partnership with Nusenda and Living Cities as well as women-led venture investing, and our signature yearlong accelerator program with both a nonprofit arm for women facing significant barriers to success, Haute Hopes, and Hautecelerator, a fee-based accelerator for women-led businesses which do not fit within the more common but tightly defined accelerator models open to investable startups; Hautecelerator offers these businesses vital mentoring and training needed to achieve the next level of growth or to resolve current challenges or barriers to success.

Showcasing Successful Women in Male-Dominated Industries

One of the things I love most about the Haute Honors awards is the wide variety of industries and experience levels represented by the nominees. It includes highly underrepresented demographics like Women in Tech, like Akamee Baca Malta, who was honored for the innovative work she and her team are doing at As Girls Grow to help expand options within the hot industry of girl-focused STEM toys thanks to the continuing success of groundbreaking, women-led companies like GoldieBlox. But Haute Honors awards also include women who may not see their work as groundbreaking or worthy of praise, despite overcoming significant obstacles. This year’s honor, Kathleen Edwards, is one such woman. She cofounded Hear Kitty Studios with her spouse, initially running the company out of their home; today, she has grown the studio into a high-demand audio post-production studio that now serves New Mexico’s film industry, contributing to projects like In Plain Sight, Battlestar Gallactica, The Night Shift, and Manhattan.

Highlighting Trail Blazers as Role Models

12313620_1010233905685690_5342308703444982121_nEach year, the annual awards banquet recognizes the achievements of several women who have served as trail blazers, offering a clearer path to success through their own successful careers, such as one of this year’s honorees, Ann Rhoades, the founder of People Ink. She was part of the founding executive team which launched JetBlue Airways and continues to sit on their board. She previously served in top leadership positions for such corporate giants as Promus Hotel Corporation and Southwest Airlines. When women who are hitting the wall within their own journey, it is vital that they know where to look for inspiration. Honoring women who have served a trail blazers proves that other women have accomplished great things – and they’ve done so without losing ties to community.

Recognizing Men Who Champion Women

Haute Honors also acknowledges the inspiration we find in teens who are already pursuing big ideas as well as those making significant strides towards success. And each year, the awards culminate in recognition of men within the community who have gone above and beyond to create opportunities or support the efforts of women. One of this year’s honorees actually emailed our organization after discovering he was among the nominees, suggesting that perhaps there had been a mistake. He was completely unaware of the number of women-led startups which put forward his name for consideration for the Champion of Women honor a result of his support and mentorship to their teams. He never pictured himself as a champion for women despite his actions directly affecting the potential of success for several of those he’d mentored.

What happened this past Thursday morning was exactly what we’d hoped: several women who were initially surprised to find their name among nominees were even more surprised to receive a top award. Men discovered through anecdotes and feedback from others that their support and advocacy of women had not only been noticed and valued but that it had changed the trajectory of success for others. And new role models were held up as inspiration and hope for the rest of those in attendances.

Fostering a Culture of Support

It was a morning of celebration, support and hope for the future, with those in attendance taking to social media to lift each other up and inspire others to be braver, bolder and bigger in their dreams and goals.

Accolades as Inspiration for Growth

The Haute Honors Awards event is but one of a wide variety of programs offered as part of a successful framework for women to become successful, but it is a vital one and the perfect way to end the year. With public recognition comes confidence, and with confidence come bravery. And when bravery leads to bold new steps of growth, that is when the potential to shift the ratio of highly successful women-led businesses gets that much closer to reality.

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Jessica Eaves Mathews: Watch New Mexico Rise

Jessica Eaves Mathews

 

 

Of all the individuals, organizations and companies inspiring us to watch New Mexico rise, Jessica Eaves Mathews – who actually coined the phrase and hashtag #watchNMrise – is right up at the top.

I first met Jessica at the Santa Fe Business Incubator for the launch of New Mexico’s first Startup Weekend. It was a Friday night, and I’d driven up to Santa Fe with my husband, Lawrence, who is a cofounder and COO in our company, APPCityLife. While he planned to spend the entire weekend at the event as a technical coach, I’d come up just for Friday’s kick off since I would be serving as one of the judges of the final presentations at the end of the event. Jessica was a keynote speaker, and as we chatted for a few moments until it was time for her to share a few words of inspiration with the participants, I knew immediately that Jessica was a force to be reckoned with.

At the time, I had no idea just how much Jessica had already accomplished. A native New Mexican, she left the state after graduating from UNM to practice law in the then sleepy town of Seattle. She spent several years working for major law firms in the midst of the major economic boom in the city as Microsoft expanded into a powerful corporation, starting her family and launching her first private law firm while still in Washington. She served as lead counsel for Paul Allen, the cofounder of Microsoft.

Rock the World, 2013

Rock the World, 2013

But her love for her home state and a desire to raise her daughter nearer to family resulted in a move back to New Mexico a few years ago, bringing with her a valuable high level business acumen which she has used to launch several startups including Grace and Game, a golfing clothing line for women (she has designed all of the clothing herself – you can find a few of her creations locally at Runway Apparel) and Untoxicating Beauty, an online cosmetics company highlighting organic lines developed by women entrepreneurs. Jessica was named by Albuquerque Business First as the Top CEO of 2013 for her innovative and lucrative approach to building a virtual law firm, Leverage Legal Group. Despite running multiple companies and, until recently, homeschooling her daughter, Jessica still finds time to volunteer for several nonprofits as well as donating hundreds of hours of her own time providing legal advice, services, and mentoring for entrepreneurs in New Mexico. She is also the best-selling author of Wonder Women: How Western Women Will Save The World and a highly sought-after keynote speaker.

After our first meeting, I knew I wanted to know more about Jessica. We met for lunch and even before the entree arrived, she and I both knew that we wanted to work together to help other women entrepreneurs in our state. By the time the check arrived, we had a verbal agreement in place to launch a business together. Within 24 hours, we had a name (Hautepreneurs), our LLC in place and a trademark filed.  It has been, by far, one of the best decisions I’ve made. Our monthly design thinking sessions with several successful women entrepreneurs have inspired all of our members to think bigger, including myself as I continue to grow APPCityLife towards a global expansion. Hautepreneurs has flown in national experts to allow local entrepreneurs access to high level training not readily available within our state. And on December 11, 2014, we’ll host our first Haute Honors Awards Breakfast honoring women in New Mexico who are outstanding as entrepreneurs, leaders and innovators.

Cofounders Hautepreneurs, LLC, and HauteHopes: Lisa Abeyta, Jessica Eaves Mathews

Cofounders Hautepreneurs, LLC, and HauteHopes: Lisa Abeyta, Jessica Eaves Mathews

As is often the case with Jessica, her compassion – and passion – drives her and those around her to expand upon ideas to embrace higher causes to help others. Jessica came to me a few months ago proposing that we consider taking on a far bigger mission than when we launched Hautepreneurs. Long aware of the poverty and difficult living situations affecting many women in New Mexico – as well as the additional challenges women of any background face to launch successful business – she saw a way to empower the women who needed it the most. Because of her vision, HauteHopes was born, a scholarship fund focused on helping underprivileged women gain financial independence through a strategic blend of goal-based scholarship funding paired with mentoring from successful entrepreneurs and business owners within the state. She has completely immersed herself in the immense work needed to launch something this ambitious, including planning Haute Night Out, a black-tie gala fundraiser slated for February 21, 2015. She has even already gained support from companies like Tesla, who has committed to running a test-drive station featuring several of their high end electric vehicles during the gala.

10614109_10205039478689389_4448981142250507093_nAnd, just in case you might think she is all work and no play, Jessica is also an avid golfer, accomplished horsewoman and dressage competitor. She owns several of her own horses on her farm in Corrales. This past summer, when she heard of a horse hundreds of miles away that was being sold after surviving a series of bad situations, she hooked up her horse trailer and drove almost twenty-four hours straight to rescue the horse. She brought the horse home and worked patiently with the horse for months before the newest addition to her family was ready for her to take to its first show. It is this kind of compassion, this kind of belief in the goodness and gifts in others – and her willingness to expend her own efforts and time to bring that promise to reality that makes Jessica such a vital part of what will allow the world to watch New Mexico rise.